The Century Of Self (2002)
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The Century Of Self 2002

The Century Of Self : The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freuds ideas to manipulate the masses. He showed American corporations how they could make people want things they didnt need by systematically linking mass-produced goods to their unconscious desires.

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